Are you looking to explore the latest trends and techniques in the digital marketing landscape of Japan to impact your business growth in a fast-changing competitive world?
With the ever-increasing reliance on technology and online platforms, digital marketing has become a powerful tool to reach and engage with your target audience. It allows you to leverage various channels, such as social media, search engine optimization, email marketing, and content creation, to promote your products or services effectively. Therefore, understanding the intricacies of digital marketing and devising a well-thought-out plan can significantly impact your business growth and help you stay ahead in today’s competitive market.
This talk is part of our 15-minute Lightning Talk series. Through these webinars, you will learn from industry experts as they share their insights and strategies on how to stay ahead in the ever-evolving world of digital marketing.
KKBC Lightning Talk series is a unique opportunity to explore the dynamic landscape of digital marketing in Japan and promises to be both insightful and enriching.
In this, you will learn:
In the world of digital marketing, the only constant is change. Are you ready to stay ahead of the curve and turbo-charge your digital marketing skills?
Video content is booming on social media and websites, and Japan's online video advertising spend is rising fast. The key numbers on retention, organic traffic and B2B buyers who prefer video.
Define your audience and goals, set a budget and timeline, choose the right platform and message, and pick the right type of video: explainer, testimonial, product demo, event, expert interview, how-to or case study.
The steps to an effective video, from the problem and the objectives to the story and a local production partner, and the channels that carry it: website, landing pages, blog, e-mail, social media and paid ads.
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